The most famous confidence-boosting book ever published; with sales of over 16 million copies worldwide
Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to:
– make friends quickly and easily
– increase your popularity
– persuade people to follow your way of thinking
– enable you to win new clients and customers
– become a better speaker
– boost enthusiasm among your colleagues
This classic book will turn your relationships around and improve your interactions with everyone in your life.
Dale Carnegie, known as ‘the arch-priest of the art of making friends’, pioneered the development of personal business skills, self-confidence and motivational techniques. His books – most notably How to Win Friends and Influence People – have sold tens of millions worldwide and, even in today’s changing climate, they remain as popular as ever.
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership and to arouse enthusiasm among people.” He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasises fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person’s point of view and “arousing in the other person an eager want.” You learn how to make people like you, win people over to your way of thinking, and change people without causing offence or arousing resentment. For instance: “Let the other person feel that the idea is his or hers” and “talk about your own mistakes before criticising the other person.” Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world and everyday folks. —Joan Price
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